|
Fundraising - Company Involvement
|
|
A corporate partnership with Explore is an effective way of raising essential funds to support Explore projects for vulnerable young people across the UK.
|
|
It also benefits the companies involved by:
|
|
 |
Demonstrating their corporate social responsibility |
 |
|
Inspiring and motivating employees |
|
|
Differentiating their brand from the competition |
|
|
Increasing sales and targeting new audiences |
|
|
Building brand equity |
|
|
Raising public awareness of Explore and the issues surrounding marriage and lasting relationships |
 |
Ways we can work together to deliver tangible measurable benefits to us both: |
|
|
|
Sponsorship |
|
Employee Fundraising, Volunteering & Payroll Giving |
|
Gift In kind |
| |
Why Choose Explore? |
|
|
Our projects run right across the UK providing access to over 5,000 young people including the most vulnerable young people with the least statutory assistance |
|
|
We work to a 1:14 ROI ensuring that the majority of your donation goes direct to our services |
|
|
Our services range from providing emotional support, to education & training |
|
|
Our services must double in size over the next 4 years in order to meet the needs of those we help |
|
Cause related marketing |
|
A commercial partnership with Explore can help your company to meet its business and marketing objectives but will also allow you to use the power of your brand to make a positive impact. |
|
The benefits speak for themselves as research shows: |
|
|
UK consumers are buying a cause-related product every second |
|
|
8 out of 10 people have been involved in a CRM activity in the past year |
|
|
86% agree that when price and quality are equal, they are more likely to buy a product associated with a 'cause' (BITC) 2003 |
|
But as Ethical Consumerism continues to grow, 'over 2/3rds of consumers are still calling for more companies to get involved'.
|
|
Sponsorship Opportunities |
|
Explore can offer your company a variety of sponsorship opportunities such as sponsoring an Explore Project, an Explore Event, an Explore Publication or even an Explore Campaign. |
|
The benefits that sponsorship brings include: |
|
|
Building brand awareness |
|
|
Increasing customer loyalty |
|
|
Attracting audiences such as ABC1's, policy makers & the general public |
|
|
Accessing networking opportunities |
|
|
Improving staff motivation |
|
Employee Involvement |
|
87% of employees believe that a company that supports society and community is probably a good company to work for (BITC 1997). |
|
Either on a company-wide scale through a Charity of the Year partnership or on an individual basis, there are numerous opportunities to make a difference through fundraising and volunteering for Explore. Your company will enjoy benefits such as: |
|
|
Increased motivation & staff retention |
|
|
Bridges built and cross-departmental relationships improved |
|
|
Enhanced internal and external PR |
|
|
Attracting high calibre empoyees as they are 'more likely than ever before to look for companies to work for which demonstrate their values and positive impact on the community in which they operate'
(Source: 5,000 undergraduates in their final year, ICM, 2001 ) |
|
|
Opportunities for local and national media opportunities |
|
|
Employee fundraising is a low cost method of support and, where matched funding applies, it allows companies to align their community investment with their employee choices |
|
Payroll Giving |
|
As little as one hour of your salary could help transform a homeless person's life! More and more companies throughout the UK are setting up payroll schemes to give staff a simple and tax effective way of supporting their chosen charity. |
|
|
It's an easy and inexpensive way of supporting Explore |
|
|
It creates strong internal PR |
|
|
It's a hassle free way of involving employees |
back to top |
|
|
